Lianne Sykes BSc Hons
Creative Director | Quirky Frog
Lianne Sykes is a marketing expert with over 15 years of experience in sales and marketing. As the founder and CEO of Quirky Frog, she specialises in working with medical aesthetics practitioners and brands to help them raise their brand identity and credibility through effective social media management, events, and PR.
Lianne's extensive background in sales and marketing has given her a unique perspective on what it takes to make a brand stand out in the crowded medical aesthetics industry. Her expertise lies in creating tailored marketing strategies that are specifically designed to meet the needs of each individual practitioner, ensuring they get the best possible results.
With a passion for creativity and innovation, Lianne has built a reputation for delivering exceptional results for her clients. She understands that successful marketing goes beyond simply creating beautiful content and campaigns, it's about understanding the nuances of the industry, the target audience and the unique challenges that practitioners and brands face.
OUR STORY
At Quirky Frog, we're not your ordinary PR, Media, Marketing, and Events company. Established in the lively heart of Stockport in June 2019, we've been on a mission to redefine the landscape of the medical aesthetics sector.
Your goals are our mission. We take the time to understand the unique fingerprint of your vision. By aligning ourselves with your objectives, we become not just a service provider but a partner on your journey to success.
In a world where clarity is key, we embrace transparency. From our processes to our communication, what you see is what you get. No hidden agendas, no fine print—just a clear path forward.
Join us on our first aesthetic conference at the ICC Wales
An opportunity to hear speakers with high credibility and expertise in the industry.
You can be the first to know about the newest industry regulations, updates and the newest treatments.
A great day of networking.
Live Q+A's- time to ask the experts.
Our Speakers
Dr MJ Rowland-Warman
Dr MJ Rowland-Warmann is the lead clinician and co-founder of Smileworks Liverpool.
Dr MJ originally qualified as a dentist and completed her Masters in Orthodontics at BPP University. Although an extremely successful dentist she found her true passion in aesthetics. In 2022, with the Smileworks dental practice flourishing, MJ decided to focus full time on her aesthetic practice.
For over a decade, Dr. MJ has gained a pristine reputation for her meticulous approach to patient safety. MJ believes the aesthetic industry will only be successful when it is safe. As a pioneer in facial ultrasound and guided injections, she guarantees an extremely high level of precision and safety.
Dr. MJ is a highly sought after media contributor (see press features), discussing patient safety, industry standards and professional training.
Prof. David Sines
Professor David Sines, CBE, is Chair of the Joint Council of Cosmetic Practitioners (JCCP) and Harley Academy Licensing Advisor. He is a highly experienced and respected figure at the forefront of the UK's push for patient safety and aesthetics regulation.
Professor sines will be discussing the newest industry regulations.
Hamilton Fraser
With over 25 years of experience, Hamilton Fraser is the industry's leading provider of cosmetic insurance services and was the first to offer medical malpractice insurance specific to the cosmetic industry.
As a leader in the market, they attend key events and conferences throughout the year and share our knowledge with aesthetic practitioners.
They will provide a medico-legal talk.
Speaker - Doctor from dermafocus TBC..
Regenerative aesthetics is what dermafocus is all about. Known as 'The Home of Polynucleotides',they exclusively distribute and train practitioners to use products designed to transform skin from within.
DermaFocus is passionate about enhancing the quality of aesthetic education in the UK, so you can also expect the very best speaker at our conference discussing regenerative skin care.
Title - HRT - the problem or the solution to peri/menopausal skin changes
Dr Michelle Olver is a Consultant in Sexual and Reproductive Health. She leads the Aneurin Bevan University Health Board Menopause Service. She is a recognised and accredited menopause specialist and trainer with the Facilty of Sexual of Reproductive Health and the British Menopause Society. As an honorary lecturer for Cardiff university, she is passionate about educating future health care professionals is menopause care. In 2022, Dr Olver opened South Wales Menopause Clinic. A private clinic based in Spire Cardiff and St Joseph's Hospital Newport, offering women consultant led, individualised,
specialist consultations
fillmed speaker
Speaker: Poppy Pilram. Poppy will speak on behalf of Fillmed about Revolutionary combined treatments with NCTF to achieve glass skin.
Poppy has worked in the medical/health sector for nearly two decades, for the NHS as well as the private sector.
She has a master's degree in Dermatology, and has a special interest in Aesthetics Medicine.
She originally graduated as a Clinical Pharmacist, and later became an Independent Prescriber. In addition to two Masters, she is a fully trained advanced aesthetic practitioner.
EQUALS3
At EQUALS3, we understand your passion for helping clients look and feel their best. We also know that the business side of aesthetics can be complex and time-consuming. That's where we come in.
- Talk:
- AI Meets the Marketing Sales Funnel: Personalisation Tactics to Drive Engagement and Boost Conversions
Ashley McKenna with a strong foundation in Operations and Analytics, Ashley brings clinics
a roadmap to sustainable growth through financial efficiency and data-driven strategy.
- At EQUALS3,
Ashley uses their expertise in retention, operational improvement, and tailored growth planning to
help clinics streamline operations, increase patient loyalty, and unlock new revenue streams.
Qual: BSc (Hons), MBA
- Sheena McKenna's background in global business management and client acquisition within
regulated industries provides clinics with strategic growth and compliance insights.
- At EQUALS3, she
helps clinics develop patient-centered marketing and structured expansion plans, guiding them to
scale effectively, retain the right clients, and build a competitive edge in the aesthetics industry.
Qual: BA (Hons), CIM
BAMAN
BAMAN- Speaker TBC
Consultant dermatologist will be discussing this incredible service and how we can offer our patients rapid testing and diagnostics in aesthetic clinics.
Jen Vittanuova RN, IP
Jen Vittanuova is a multi award winning nurse prescriber and clinical trainer with 24 years of experience in cosmetic surgery and medical aesthetics, running vibrant clinics in Huddersfield and Harley Street, and bringing a global flair from her recent work in Dubai.
In her talk on clinical note taking, Jen highlights the importance of precision and detail in patient notes, making it practical, engaging and fun for medical professionals.
The Aesthetics Accountant™ team, founded by Samantha Senior, is a leading expert in medical aesthetics accountancy. With over 10 years of experience, Samantha's passion for the industry drives her commitment to providing tailored financial services to professionals in this specialist sector. The firm has grown from a niche practice to a national leader, offering bespoke support for businesses of all sizes. More than just accountants, the team acts as trusted advisors, strategic partners, and cheerleaders for their clients, who include some of the UK's most renowned medical aesthetics practitioners.
Talk
- An insightful talk on the vital foundations of accounting and tax for medical aesthetics practices. I'll cover how to set up your clinic's finances for success, from our tailored starter packs to the essential software you need. Learn how to streamline your financial processes, stay compliant, and focus on growing your practice with confidence!
With a digital goodie bag full of discounts from our software partners and a £100 cash incentive from our partners a TIDE BANK
Jolene is a leading expert in the aesthetics industry with nearly two decades of experience in healthcare as an Operating Department Practitioner (ODP). Specialising in compliance, patient safety, and regulatory standards, she is passionate about raising standards in aesthetics, supporting practitioners to navigate CQC requirements, and delivering safe, ethical care.
Aesthetics Unregulated: Navigating Safety, Compliance and the CQC
In the evolving aesthetics industry, the overlapping of compliance and safety is paramount. This talk will explore the role of the Care Quality Commission (CQC), the necessity for regulation, and the steps practitioners can take to ensure patient safety even when CQC registration isn't required. By understanding legal obligations and embedding robust safety protocols, practitioners can protect their clients and their practice.
This session is essential for practitioners seeking excellence in aesthetics while prioritising safety and ethical care
Gold Sponsors
Hamilton Fraser are our Gold sponsor and insurance partner at this years welsh aesthetic symposium.
https://www.hamiltonfraser.co.uk
Silver sponsors
Map IQ- Silver sponsor of this years Welsh aesthetics symposium.
MAPIQ are highly esteemed, providing Clinical aesthetic qualifications for aesthetic professionals